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Here’s some SEO Tips from OKelleyFamily.com for anyone to use to improve their quality score on most of the search engines. This particular set of rules pertains directly to Google. And Google with the lion’s hare of the market is a good place to start your own personal SEO venture.

1. Title Tags Must Have Your Main Keyword(s)
   Many say the Meta-Tag Title Tag is the most important element on the page for the SEO. One explains, “if you only do one thing, put keywords in your title tags and spend time creating good title tags.” Title Tags are the first thing Google spider bot sees when it hits your page. The Title Tag should be the start of the theme of the web page. So feed it well.
   
   Read more on Title Tags at: SEO Information.
   
   
2. Age of Site
   Google love old sites like wine. The older it is the better it tastes. One thing that is nearly impossible to fake is the age of a site. Google give higher rank to older sites. Optimize your site and wait. What doesn’t pay off today might in a few years? The only good thing is with age, you always have at least one edge on the new guys.
   
   
3. Inbound Links Equal A Vote of Popularity
   Google counts how many sites link to you. Each site is a vote of popularity. If a site links to your site Google consider it like saying “Hey I LIKE YOU!” Its like saying I think you are interesting or useful. So the more links the higher the rank Google will give you. But don’t get carried away. Google is smart. It knows that folks buy mass quality of links in farms out there. So the quality and relevance of those inbound links greatly matter. A site with only a few quality inbound links can outrank a site with many more links that are just scattered all over the place that have no relevance at all.
   
   
4. Inbound Links Anchor Text
   Okay you got people linking to you great. That’s what you want. But how are they describing your site within that link is very important. Did you know that? It’s called anchor text. Anchor text tells the viewer what the site is about. It also tells Google how the site owner is describing you. A great SEO tip is when you do have relationships with site owners that link to you ask them to use keywords as their descriptive anchor text link to you. Google gives improves the quality score when it has descriptive anchor text rather than a straight link. Another SEO tip: do not ever use ”click here.” Use descriptive anchor text links.
   
   
5. Internal Anchor Links
   Internal anchor links are critical to the success of any website. They help ensure that the entire site gets spidered and every page gets its fair chance to be seen. Internal anchor links are links from one page to another within a site. They should use descriptive keywords as their anchor text and be used within the content within each page.
   
   
6. Topical Relevance of Inbound Links
   We already mentioned that it is great to get inbound links. They are like little presents to site owners. But not all gifts are equal. Is the site that is pointed to your site related in topic? If not, you will miss the maximum quality boost score for it. For top quality score, work on building “neighborhood” type links that are on topic to your site. And remember to ask them to link to you using anchor text keywords.
   
   
7. Popularity of Site Linking to You in Topical Communities
   Yes Google wants to know how popular the site is linking to you within your niche. Are the stuck up? Into the “popular scene?” Is this high school? Well popular people make popular choices right? Google thinks so.
   
   
8. Keyword in Content Copy
   There is some debate over this out in Internet land. But keywords are still important in your webpage content folks. Search engines have gotten so smart that they know when you are stuffing pages with keywords. It is important to use keyword phrases naturally as possible and put them on pages where it makes sense. Yes keywords need to show up near the top and then naturally again as you would with any natural writing.
   
   
9. Global Link Popularity of Inbound Linking Site
   Just as it sounds: Number of links from huge websites that have thousands of inbound links compared to smaller sites.
   
   
10. Relationship of Inbound Linking Pages
    Inbound links coming from website whose content is related to your content is worth more than unrelated sites.
    

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